<aside> <img src="notion://custom_emoji/d8baae53-7dc0-4bad-a65f-26898d6a633d/13f1cc0b-d5bc-80c0-bb31-007a78d1003c" alt="notion://custom_emoji/d8baae53-7dc0-4bad-a65f-26898d6a633d/13f1cc0b-d5bc-80c0-bb31-007a78d1003c" width="40px" />

HEXA tips : When doing your competition mapping try to make a Product & GTM assessment of your competitors : What are their top 3 features ? What are their top 3 GTM channels ? The top 10 keywords used ? It will help you in your positioning, you need to do your own comprehension of the space.

</aside>

<aside> <img src="notion://custom_emoji/d8baae53-7dc0-4bad-a65f-26898d6a633d/1851cc0b-d5bc-80cc-b730-007a92b5ff4a" alt="notion://custom_emoji/d8baae53-7dc0-4bad-a65f-26898d6a633d/1851cc0b-d5bc-80cc-b730-007a92b5ff4a" width="40px" />

Headline’s tip for founders :

1. Visualize Your Market Position: Use an X and Y axis to represent key business characteristics. Your company should ideally be in the top-right quadrant, helping investors visualize positioning and product vision.
2. Explain Your Path to Leadership: For every competitor in the matrix, clearly explain why you will become the leader in your category and why they won’t. </aside>

<aside> 🚫

Common mistakes :

1. Don’t Limit Your Market Vision: Competition can come from adjacent markets serving the same ICP or even service-based companies.
2. Master Your Competitors' Equity Story: Too many founders overlook the equity story of competitors, which often reveals market dynamics and investor sentiment. </aside>

Competition