👋 Introduction

At Hexa, we believe in a structured approach to exploring and validating new business opportunities. This document serves as our comprehensive framework for investigating potential ventures, from initial discovery to detailed market analysis and opportunity validation.

Through this systematic process, we aim to:

Thoroughly understand market dynamics and pain points through expert interviews
Validate our assumptions with real industry feedback
Build a solid foundation for potential venture development

This template will guide us through each step of our discovery journey, ensuring we maintain a rigorous and methodical approach to opportunity assessment.

***Matthieu Vaxelaire, Partner @ Hexa

🚀 Become a founder

👀 Our current deepdives***

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⏳ Discovery - Round 1

We begin exploring every idea with a Discovery phase (part 1). Our goal is to quickly become knowledgeable about the domain through calls with industry experts. We stop this phase once we notice diminishing returns from our conversations.

Goal:

Identify value chain
Identify problems
Identify current solutions to problems </aside>

📱 Exploration calls

During this first phase, we conduct approximately 15 calls. While most connections come through our network, we also use LinkedIn to initiate new conversations.

Post exemple:
- https://www.linkedin.com/posts/matthieuvaxelaire_2-billions-users-100-billions-messages-activity-7056916682723745793-yUuk?utm_source=share&utm_medium=member_desktop </aside>

After completing our first phase, we will create a clear mapping of the value chain and all pain points we identified within it. We will then select one specific pain point and begin brainstorming potential solutions.

Finally, we will prepare a slide deck and script to present our findings to industry experts.

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🛠️ Discovery - Round 2

The goal of this second round of discovery is to get feedback on the pain point and solution we chose to pursue. We will reach out to both our previous contacts from round 1 and new industry experts.

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🔁 Market analysis

Learnings & Pain Points

Based on all our calls during our two rounds of discovery, we share our key learnings and identified pain points in simple terms

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Unique Insights

This is a key question that most VCs will ask about our opportunity, so we make it essential information in our opportunity analysis. Your unique insight must truly set you apart from other players in the market.

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Market

Alongside our discovery phase, we analyze the market in depth to calculate its size, (clearly explaining our assumptions). We segment the market by buyer types and their distinct needs. While we calculate market size, we place greater emphasis on understanding market segmentation.

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